By Andrés Núñez Leites

1. Use ad hominem arguments, to make your opponent look like a fool, a puppet or a malicious person.

2. Stimulate the emotional response of your opponent and his audience. It generates immediate discussions, annoying responses and divisiveness among them.

3. Deny the facts and/or their causes, if they do not favor you. Questioning your opponent's reality principle is a strategic advantage in any discussion.

4. Never accept as true the arguments of your opponent, even at the cost of contradicting yoursef. Generally punctual comments are read and not all interventions in a discussion.

5. Seek to place your opponent in speech as simplistic or manichean, implying that you have a more complete and complex perspective.

6. Make credible claims, regardless of whether they are true. Remember to appeal to the emotional charge of the statement (see page 2).

7. Use accurate, numerical data, without citing the source, assuming they are true and forcing the opponent to waste time checking them.

8. Let your opponent lose time and energy. Let him be exhausted, involving him in Byzantine discussions.